Sean Sutherland

About Me

I'M A DIGITAL GEEK & SOLUTIONS NERD, WITH clever MARKETING AND killer BUSINESS SKILLS

Highly skilled, results-oriented, self- starter professional with 15 years of experience in development of marketing technology, advertising technology and integration, performance (ROI based) marketing, customer experience and marketing automation, with an obsession for data analytics and building for constant change in a digital accelerated and transforming world.

What does that mean? My professional background has revolved around working with great teams to put together different web technologies to build great digital products, and then work to market and monetize said properties.

Loads of start-up experience yet looking for Enterprise level experience unless the start-up is an interesting opportunity, to both learn, grow, and be challenged.

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My professional passions

digital experience personalization

Commoditized compute power and big data have given us the ability to truly personalize digital product experiences. From marketing to learning platforms, benefits cross all functions.

marketing automation

I have always been a fan of marketing automation, specifically in regards to email and lead nurturing. Currently, I am associating it tightly with personalization using data centralized in a modern CDP.

MARKETING TECHNOLOGY

Behind the success of any great digital product is a technology stack. My current interest is in CDP's with strong integration API's that allow space for future technology and marketing innovation.

future of work

Contemplating the future of how and where we work as science fiction becomes reality. VR and augmented reality could truly enable us to work from anywhere and remain collaborative.

Building with Mach

Microservices based, API-first, Cloud-native SaaS and Headless. "Future proof enterprise technology and propel current and future digital experiences" Logically, it just makes sense.

CLOUD ADOPTION

"The Cloud" has democratized the ability for everyone with vision to quickly build out delightful digital products with load balanced, high availability and scalable architecture.

and of course, monetization

We may deny it, but everything leads to money. It is why we do business. I am extremely passionate about monetization using innovative methods, of digital products such as mobile apps and of course, SaaS products.

*NEW, talent development

I have recently opened my eyes to the power of learning platforms for large organizations. Using AI and ML, organizations will be able to efficiently upskill their workforce quickly and effectively in order to take on new opportunities, in an agile fashion.